Twice a year, Prime organizes company-wide charity campaigns, traditionally for New Year’s and for June 1 (International Children's Day).
Prime’s charity initiatives
are designed to represent the cumulative intent of all individuals at Prime, regardless of their income or personal circumstances, so everyone at Prime gets the same number of votes, regardless of how much money they’ve donated - or whether they’ve donated at all. The company does only three things - announce the charity drive, double the aggregate employee donation, and distribute the money to its intended recipients.
over €1M has been donated to various charitable causes.