We conduct research to understand your environment, map out the vision, design the product, and prepare the full-scale rollout. Our select business consultants, solution architects, UX/UI designers, and product innovation managers are invested in the process from start to finish.
We use an Agile iterative approach. You are involved as deeply as you choose to, and your input is incorporated into our next step. This results in a strong and stable product reflecting your vision.
Our first step is to clearly understand your goal. Together, we will discuss your vision, the business context, and the road ahead.
Deliverables:
Problem statement
Business goals/process - a blueprint
Business requirements
We broaden our view from the user's perspective. We further clarify the context of the problem, and we outline jobs to be done, as well as desired outcomes.
Deliverables:
Competitive analysis
Qualitative & quantitative research
Focus group
User interview
Armed with the insights from the first two steps, we start defining the product. At this stage, you can see your vision starting to take concrete form.
Deliverables:
Customer journey mapping
Value proposition
User stories
MVP Definition
Product Roadmap
We create a high-level product concept with the key functionalities. Together, we validate the idea and its value proposition.
Deliverables:
Basic design guidelines
User Flows
UX Prototype
User testing
The design concept and UX insights are put to use as we do rapid prototyping and UI testing with actual users.
Deliverables:
Design concept
UI Prototype
Stakeholder feedback
UI Testing & UAT
