FAB had already transitioned from purely branch-centred single-channel selling to a multi-channel strategy. The bank had a robust web banking application and wanted to push its mobile presence further and provide its users with the same set of functionalities on mobile.
The existing FAB corporate mobile app provided users with a global cash position overview for FAB and other banks. It allowed them to approve beneficiaries and payments added through the web portal. However, the mobile app had only a few functionalities mirrored those in the web version. Its design had to be improved considerably to satisfy the user’s needs and expectations.
The interruptions in the customer journey could result in perceiving the banking process as lengthy, overly complicated, and frustrating. Therefore, FAB Innovation Lab leads were looking to bring a strong partner on board to overhaul and modernize the design of the mobile app, add core banking functionalities and ultimately help them achieve an immersive, engaging experience and deliver truly omnichannel banking.